Search Engine Optimization

Catapult your website to a prominent position on the main search engines and drive high, relevant quality traffic that will convert into new sales.


What is Search Engine Optimization (SEO)?

SEO is a marketing strategy used to increase the traffic of a website in a search engine’s unpaid results often referred as natural, organic, or earned results. Marketing strategists work on increasing the visibility of a website by raising their position for specific and relevant keywords and phrases. The traffic generated through organic search results is free.


Why is Search Engine Optimization (SEO) important?

Do you know that 91% of US Internet users search every month?
When potential customrers are searching online for your services or products you want to be the one they find, not your competitors! If two websites are selling the same thing, the search engine optimized-website will drive more qualified visitors than the non-optimized website, increasing drastically his odds to convert them into new customers.
User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.
SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

At Polaris Digital, we pride ourselves with dedicated SEO strategists that follow and keep up to the minute with the constant changes to algorithm.

On site implementation

When the search engines are crawling the backend of your website, they won’t be able to find you if not set up properly. That’s why our team will implement proper back end protocols according to Google, Yahoo, Bing guidlines


  • Keywords
  • Metadata
  • Rich Snippets

Inbound Content

Longtail keyword driven to find specific services. The longer the tail the more qualified the searcher. Without proper content you won’t be selected by the search engines or the prospect. Our team continues a proper SEO startegy by installing content that is relevant and fresh to the latest trends or seasonality of your business or industry.


  • Website Content Writing
  • Blog Writing
  • Photos & Videos


Off Site Implementation

Search goers not only use the top 3 search engines but also directories and social media to find information about your business. Imagine, they find your business on Google and want to check your reviews on Yelp or Facebook; if there is different information about your business on these sites the customer will lose trust and be less likely to get in touch you. That’s why, we will clean up inaccuracies and put you where it matters for your ideal audience.


  • Google+, Yahoo Local, Bing!
  • Highest Traffic Directories
  • Facebook & Twitter
Ready to improve your current organic ranking on